FOR IMMEDIATE RELEASE
JACKSON, WI – Infinity announces a visual brand refresh that reflects the company's growth and development since its founding in 1998. The updated logo and brand identity modernize the company's visual presence while maintaining the distinctive design elements customers recognize.
The rebrand represents nearly three decades of continuous evolution. What began as a Wire EDM specialist has grown into a full-service precision manufacturing provider through systematic capability expansion: CNC machining in 2013, turning in 2016, 5-axis machining in 2020, and most recently horizontal milling and expanded surface grinding. The refreshed brand identity visually communicates this transformation.
"As our capabilities and sophistication have grown, it made sense to bring our visual identity in line with who we are today," said our President, Kyle Crum. "We're the same team our customers rely on, but the refreshed branding better represents the comprehensive manufacturing partner we've become."
Our Heritage Logo
Our Updated Logo
The updated design maintains Infinity's signature red color and geometric elements while modernizing the overall aesthetic for improved clarity and contemporary appeal. The refresh enhances brand recognition while clearly communicating the breadth of precision manufacturing services available.
The new branding will be rolled out across customer touchpoints over the coming few quarters. The company's contact information, location, and team remain unchanged.
Infinity continues to operate EDM machines—including six large-format machines capable of handling oversized projects—alongside CNC machining centers, 5-axis capability, turning equipment, and surface grinding capacity up to 60"×120".
About Infinity EDM, LLC
Established in 1998 and located in Jackson, Wisconsin, Infinity EDM , LLC specializes in precision manufacturing services. For more information, visit www.infinityedm.com or call (262) 677-9473.
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